The volunteer group polyamproud spearheaded the creation of a new polyamory pride flag by Red Howell. According to the group’s website, the intention behind the new flag’s design “was to create a simple, bold tricolor, with a contemporary approach to traditional vexillological (relating to the study of flags) elements from the original ‘Pi’ flag.” The flag was unveiled on November 23, Polyamory Day and “belongs to the public, and to all non-monogamous people.” The group’s blog has more details about the process, which began in the summer of 2021.
The site goes on to say that the new flag, “takes the best of the original flag, including its color symbolism, and improves on those elements of the Pi flag which alienated viewers. A white chevron flows outward to depict the growth and possibility of the non-monogamous community. It sits asymmetrically on the flag to reflect the non-traditional style of polyamorous relationships.
The heart reminds us that love in all forms is the core of non-monogamy.”
The new flag kept some of the symbolism of the original polyamory flag, with red standing for love and attraction and blue for openness and honesty, but the new flag also has some alterations: “Gold represents the energy and perseverance of those in the non-monogamous community. Purple to represent a united non-monogamous community.”
The new flag reflects the opinions of 30,827 non-monogamous people “to represent our diverse and growing community,” according to an Instagram post.